Seo Keyword Position Tracking

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You will learn how to track your efforts and adjust your strategy if necessary using SEMrush tools.
Watch the full free course at SEMrush Academy:

0:22 Position Tracking
0:55 Position tracking settings
3:18 Visibility
3:40 Estimated traffic
3:46 Average position
4:20 Top Keywords, Positive Impact, Negative Impact
5:11 Overview Page
6:18 Ranking Distribution
6:30 Ranking
6:48 Landing pages
7:19 Competitors Discovery
8:03 Devices and Locations
8:24 Featured Snippets
9:04 Summary

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Go to Position Tracking:

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Position Tracking
Let’s set up the Position tracking tool, keeping in mind that we’ll revert to it again. Go to your projects list, then select Position Tracking.

In the setup menu, choose what you want to track:

a root domain
a subdomain
or a subfolder.
We recommend you begin by setting a root domain for tracking, and only narrow your tracking scope afterwards.

But if you need to set a specific URL, and want to get the results exactly matching this URL, make sure that you’ve correctly typed in the URL you want to track. You can change the tracking scope at any time, and all the data, including the historical data, will be updated right away.

Setting up your Business Name will help you see the locations where you’ve succeeded in getting into Local Packs. It’s an important step to take if your business is focused on certain locations, which the Position Tracking allows you to track rankings for!

Select your location down to the neighborhood level, if you need to track your visibility locally. Alternatively, you can also choose a country, a region, a city, a borough, or an area belonging to a certain zip code.

If you target a multilingual country like Canada or Belgium, where Google performs searches in various languages, you will be able to choose the desired language. You can also select the Spanish language if you’re targeting the United States.

Choose your search engine. Google is set by default, but if you want to track search results in China, click Baidu.

Then, select the device to track results on. It can be either desktop, mobile, or tablet.

Сhoose your search engine, location, language, and device settings responsibly. You won’t be able to change these parameters after you run your tracking campaign.

Finally, choose keywords for your tracking campaign. You can:

add them manually;
receive suggestions based on SEMrush’s analytical organic or paid positions reports;
receive suggestions from your Google Analytics account;
import them from a file.
You can also add more keywords whenever you want. Remember that you can attribute tags to any of your target keywords in order to be able to filter them by these tags later on.

It may take some time for Position Tracking to gather the data for your project – it depends on the number of keywords you wish to track.

Once the report is gathered, you’ll end up in the Landscape report. In this report, you’ll find widgets with all the most important metrics and graphs from other tools’ reports at your fingertips in one place.

First and foremost, you’ll see the trends and current values of:

Your website’s visibility;
Estimated traffic;
And average position.
Visibility is a metric that reflects how visible your domain, subdomain or URL is for the list of keywords you’ve set up. 100% visibility means that the tracked domain, subdomain or URL has the first position for every keyword in the project, while zero visibility indicates that it doesn’t rank in Google’s top 100 for these keywords.

Estimated traffic is a calculation that predicts how many people will visit a domain daily from the keywords being tracked.

Average position is the average of all the rankings for the keywords in your campaign. An increase in your domain’s estimated traffic as well as a rise in its average position indicates that you are making progress in your SEO.

Below, you’ll see the distribution of your website’s positions for your target keywords across the top 3, top 10, top 20 and top 100, as well as the comparison between improved and declined positions. To the right of this widget there’s a bar chart showing how your rankings distribution changed over time.

The Positive impact and Negative impact lists show how much visibility your website gained or lost due to a position change of a certain keyword. These lists can help you decide which keywords to focus on when doing on-page SEO.

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